Strategy Development and Refinement

Herndon Co., LLC works to augment internal company resources to identify and optimize:

• Market Positioning & Competitor Analysis
• Impact of Industry & Financing Trends
• Financing Opportunities
• Partnering & Out-Licensing Opportunities
• Technology Applications & In-Licensing Opportunities
• M&A Opportunities
• Divestment Opportunities

In close collaboration with our clients, we review their growth strategy and offer recommendations that will enhance their ability to execute on it. This provides an initial, flat fee deliverable that serves as the rationale and basis for a more comprehensive relationship if desired.

At Herndon Co., we conduct an individually tailored, market, competitor and opportunity reconnaissance, leveraging a network of relevant of thought leaders and decision makers as well as our internal databases and publicly available information. This rapidly yields up-to-date feedback on competitive positioning, technology adoption trends, market pressures, potential business opportunities and availability of capital resources.

Our process provides an assessment of the viability of our client’s current offerings, insight into how potential customers and capital providers view the competitive landscape, identifies market needs, and can serve to establish initial contacts useful to the ultimate execution of strategic objectives.

Acting on this information, we work with our clients to refine a strategic plan that both responds to the current environment and anticipates changes on the horizon. Strategic options may ultimately include corporate partnering, in or out-licensing of compounds or technology, merger or acquisition, or divestiture.

If the client chooses to retain Herndon Co. to assist them with execution, we will work with them, applying an integrated, life cycle process to achieve the desired outcome.